Former Matchbox Twenty rhythm guitarist Adam Gaynor is the new co-manager and producer for Electric Crush.
The San Antonio five piece band is credited with a sound reminiscent of Gaynor's former band and is also often compared to Stone Temple Pilots, Maroon 5 and Goo Goo Dolls.Gaynor met the guys at the Sturgis gig in August. He tells Undercover News "One of the guys came up to me and said" Your the guy from Matchbox Twenty, we're big fans." I was like....huh?! Who the hell are you guys?! They said we're Electric Crush, from San Antonio".
That was enough for Adam to check out the band. "They were playing the second stage at Sturgis, so I grabbed my camera crew and told them we should film "The other side of Sturgis", meaning, not the main performers. There was no more than 9 people watching them play including me and my crew, and the played like there was 50,000. They blew us away. They put them on the radio, I interviewed them and that was that. I wanted to hear more, took their CD, listened, and kept in touch with the possibility of doing future work together. The future came much faster than I thought".
In 2003, Electric Crush released their first self titled album and followed that up with 'The Green Album' in 2005.
Last week, the band was filming the video for 'Between The Lines' in several locations in the California desert for an unofficial 40th anniversary Star Trek movie. "My director of photography at Sturgis, Tristan Barnard, is shooting an unofficial 40th anniversary Star Trek movie called Of Gods and Men (you can see trailer on WWW.OFGODSANDMEN.com, so he asked if he could contact the guys to use one of their songs for a music video in the movie. I said they would be thrilled. Tristan said they were filming the video in LA and asked if I would co-direct it. I said yes, and away we went. The band showed up in their RV, and basically dropped the bomb that they were staying to work with me for a month. I was like "Maybe you could have called first?"
This has meant relocating to L.A. "Now they are getting some apartments, bunkering in and we begin sifting through new and old material, rehearsing and writing and basically putting this all together to conquer Earth together".
As producer of the band, Gaynor says "We are setting up writing camps for the band members to work and write with each other and production time to go through material and figure out how to package and put this all together. They have some really nice material to this point and being in a band that was so song driven, I am stressing to them to reach for the best possible material they can create. They are writing more as we speak, so part of my job is to filter ideas with them and create the strongest package possible to present them to Planet Earth in a way I hope will be both exciting and memorable. Please stand by".
Electric Crush will play the Viper Room in West Hollywood this Saturday night.
