Sir Paul McCartney looks like copying Prince's idea of giving away an album in a Sunday newspaper.
The former Beatle will giveaway a copy of his 'Memory Almost Full;' album in the Sunday edition of the Daily Mail.The giveaway will place 2 million copies of the album into UK homes. The album sold 100,000 in the UK.
McCartney released 'Memory Almost Full' last year exclusively through Starbucks in the USA and via Universal Music for the rest of the world.
He is about to announce a world tour and the giveaway is strategically placed to boost awareness of the news songs.
With radio no longer a viable source of exposure for new music and MTV now just a reality TV channel, heritage artists like McCartney face an uphill battle to get their new music heard.
That is compounded further when they want to go out live and perform it.
McCartney is smart. He knows the buck is in the ticket these days and the ticket is worth even bigger bucks when the audience knows all the songs. By giving away the album, McCartney is insuring that he can still play his new songs and that the audience will go away happy.
