Black Eyed Peas banshee Fergie denies her label's claims that she will plug a clothing brand in new songs.
The UK's Sunday Times reported that Fergie will become the first star to officially promote products in her lyrics for a fee. She is already associated with clothing company Candie's, appearing in commercials and letting the company set up shop at her shows. But they claim that a £2 million deal is in place for her to mention the brand in her lyrics.The newspaper quoted an Interscope executive saying "With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan."
Fergie has strenuously denied her own record company's claim. A spokesperson for the singer announced, "She does have a commercial deal with the clothing brand Candie's, but it has nothing whatsoever to do with the creation of her music."
Fergie will surely bounce back from this sullying of her artistic integrity, possibly by writing a song about it.
