Britain's BBC Radio 1 has banned the broadcast of a new pop song after it was revealed the track was a thinly disguised advertisement for a new hair product.
'Style, Attract and Play', by Shocka featuring Honeyshot, was spun by popular DJs Judge Jules and Annie Nightingale. Britain's 'The Guardian' newspaper revealed that the tune was devised by advertising company Saatchi & Saatchi for hair product manufacturers Shockwave. 'Style, Attract and Play' is the company's slogan.The paper contacted Radio 1, who have a no-advertising policy, about the musical ad, with the station responding, "The track was presented to Radio 1 in the usual way, via a legitimate promotions company and we were not aware that it was a promotional tool for a hair product.
"As this is created by an advertising agency with the sole purpose of selling this product, and we do not play adverts, it is not something we would play again."
The group in question, Honeyshot, were formed by the advertising company. Unsurprisingly, the band's 'logo' is a dollar sign.
