Dumb Ways to Die has won two Grand Prix and three Gold Lions on the first day of awards at Cannes this year, with many more chances to scoop top prizes.
McCann Melbourne look odds have conquered the world of PR and Direct, and been highly placed in Promotional and Activation. It will not be eligible for creative effectiveness until next year.
The campaign has had over $60m of earned media exposure, and is the most-watched viral ad of all time. Not a juror has come to the estival without having it ringing in their ears.
Tomorrow brings several more opportunities for silverware. Stay tuned.
