American Express, in partnership with VEVO and YouTube, announced today that Grammy® award-winning rock band, and international sensation Coldplay will be the latest performer in its popular livestream music series, “American Express Unstaged”. The performance will be livestreamed globally from one of Spain’s most famous arenas, Plaza de Toros de Las Ventas in Madrid, at 7.00AM AEDT / 6.30AM ACST / 4.00AM AWST on Thursday, 27 October at www.youtube.com/coldplayVEVO and will be available on mobile devices via VEVO and YouTube apps for iPhone, iPod touch, iPad and Android. The global event will come just two days after Coldplay’s critically-acclaimed fifth studio album, MYLO XYLOTO (Capitol Records), hits stores.
“American Express Unstaged” brings together popular and iconic musical artists with renowned film directors. Coldplay will be paired with award-winning filmmaker and celebrated photographer Anton Corbijn (The American, Control). Known for his masterful use of black and white and striking imagery, Corbijn has been tapped to provide fans with a visually stunning digital viewing and in-venue experience. This will be the sixth instalment within the “American Express Unstaged” music series and the first performance from a venue outside of the United States. The program has featured such recognised musicians as Arcade Fire, John Legend & The Roots, Sugarland, Duran Duran and My Morning Jacket.
Speaking from South Africa where the band was preparing for the “American Express Unstaged” performance with sold-out stadium shows in Cape Town and Johannesburg, lead singer Chris Martin said: “Anton Corbijn has been a big hero to us for a long long time so we're thrilled to be beaming this concert out to the world through his cinematic lens. We can’t wait to share this experience with him and with all of our fans watching ‘American Express Unstaged’ around the world. It's going to be special.”
One-of-a-Kind Performance Marks First-Ever International “American Express Unstaged” Live VEVO Event on YouTube. Directed by Anton Corbijn and Live-Streamed Globally on October 27 AEDT
