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Lady GaGa playing Rod Laver Arena, Melbourne Australia 2009
Photo by Tim Cashmere

Lady Gaga Cheats Her Way To Number One

By Paul Cashmere
Mon, 30 May 2011 18:28:26 +1000

Lady Gaga is almost certain to sell more than 1 million copies of ‘Born This Way’ after Amazon put downloads of the album on sale for 99 cents for two days last week but many in the industry are calling it cheating.

Now, despite earlier predictions that it would fall short of the 1 million sales mark, ‘Born This Way’ is expected to pass the million mark easy and now beat Taylor Swift’s ‘Speak Now’ album that did 1.04 million in the first week late last year because of the 99 cent sale.

The Amazon move has angered a lot of industry peeps who do not consider the Gaga figure legitimate and worthy of chart inclusion.

Amazon ended up selling around half of all sales for the album in the past week including 330,000 on day one and 150,000 on day two.

Best Buy went one better. You got ‘Born This Way’ for free with every smart phone sold.

Billboard has decided to allow the 99 cent sales of ‘Born This Way’ from Amazon to count towards the chart but will not count sales from Best Buy’s smart phone deal.

The standard version of the album retails for $12.99 in America. A deluxe addition with 10 extra tracks retails for $21.98. The list price for the digital download version is $11.99.

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