Lady Gaga’s ‘Born This Way’ album is already on sale in Australia despite an embargo set to retailers by Universal Music not to sell the album until Monday.
‘Born This Way’ will be released globally on May 25. Retailers received stock today (Friday, May 20) but were embargoed from selling it until the global release date on Monday.
This morning retailers received notification from Universal stating “Another reminder to advise that you are NOT to sell the LADY GA GA Album until the international release date of the 23rd of May which is Monday. Even if you have stock please do NOT sell this product”.
“There is an Embargo letter in the Lady Ga Ga release delivery”.
“Any questions please feel free to ask!”
“Happy selling”
JB Hi-Fi were one of the first chains to sell the title. It went immediately on sale today. A spokesperson for JB Hi-Fi said that they decided to break the embargo after a major department store in some of their centres put it on sale first.
Australia is ahead of the international date line so the American release for ‘Born This Way’ won’t be until May 24 Australian time. Lady Gaga ‘Born This Way’ is officially on sale now in Australia, four full days before its American release.
Lady Gaga fans in Australia should now be able to find the album one sale at most retailers in Australia.
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