Human punchline Kevin Federline's new Superbowl advert offends fast food drones.
Federline is swiftly becoming the poster-boy for hopeless dreams of stardom following his tragic first single 'Popozao' from the universally-panned 2006 debut 'Playing With Fire'. After his break-up from America's fallen sweetheart Britney Spears, Federline has been lampooning his rap career so long that making fun of himself has become his career.The latest in a long line is a Superbowl television commercial he has done for Nationwide Insurance. Federline daydreams of being a blinged-out rapper before the scene switches to Fed-Ex rapping behind the counter at an unnamed fast food franchise. His supervisor reprimands him to get onto serving fries and everyone chuckles.
But not the National Restaurant Association, who complained that the advert gives the impression that soulless production-line fast food work is somehow "demeaning and unpleasant." Spokeswoman for the (other) NRA Annika Stensson reportedly said, "It's an insult to the 12.8 million restaurant workers in America. It's a negative, unfair and inaccurate reflection."
Nationwide responded with a bemused statement that the advertisement was intended to be "humourous". Duh.
