KISS have teamed with Mini to create four cars each presenting a character from the band.
The KISS Mini’s will be auctioned for charity to raise money for UNICEF to go to the children of Japan and other emergencies around the planet.
"Our hearts go out to the people of Japan in this time of great tragedy. We wanted to help and also to provide a real way for the KISS Army to get involved," said Gene Simmons of KISS. "UNICEF raises money to help children who are still coping with the effects of these disasters, and also supports other very important emergency relief efforts around the world. Join the KISS Army in giving."
In addition to the KISS Mini’s, Mini will also sell KISS vehicle wraps at the New York Auto Show featuring KISS designs.
"MINI and its owners have long been dedicated to contributing to philanthropic and charitable efforts," said Jim McDowell, Vice President - MINI USA. "MINI USA had established a relationship with KISS as we kick off the 'MINI Rocks the Rivals' tour in the US, and these fundraising initiatives were an ideal way for us to incorporate a fun charitable component to the campaign with these original pieces of art."
The four KISS Mini’s will be up for auction on Father’s Day 2011 starting May 29th. The vehicles will be custom painted and then signed by the band.
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