Arcade Fire’s promised “interactive” video felt like a vapid, empty promise for something great that could only disappoint, but the end result is anything but.
After a few views, the cynic in me feels like the whole stunt is an excercise by Google to move into the highly successful iPod/hipster advertising style, but the concept is nothing short of beautiful.That said, no amount of being a cranky old bastard can ruin this clip for me. I don't want to spoil anything for you, just go and watch it for yourself here: www.thewildernessdowntown.com.
NB: It requires Google Chrome. If you don't have it, you can download it here: www.google.com/chrome/.
Enjoy.
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