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Diddy

Shhh! Is Twitter "paying" Diddy to Tweet?

By Paul Cashmere
Tue, 21 Jul 2009 12:11:07 +1000

Leaked minutes from Twitter strategy meetings have revealed that Diddy has a higher opinion of his value to Twitter than Twitter does. However, they are still prepared to throw him some shares to keep him happy. Yes, Twitter does have a “pay for play” policy for certain celebrities it seems.

According to the minutes, Twitter has put aside what they call “adviser shares” to keep its famous posters happy and stay talking about the tech company.

The notes mention Diddy as an “adviser shares” benefactor but in valuing the entrepreneur they say “Diddy not so strategic”.

The Twitter notes talk about adding Diddy to an Entertainment Advisory Board and a Marketing Advisory Board but they commented “it would be hard to explain to him what we would be doing wrong since he thinks about business differently”.

“Diddy values his contribution higher than we do,” the leaked report states.

They described him as a “distractionary element”.

The leaked minutes come from executive meetings conducted between February 12 and June 9, 2009 and leaked to techcrunch.com.

Techcrunch.com have published the documents.
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