Hip Hop legends De La Soul are going to join the likes of LCD Soundsystem and A-Trak in the running mix series put together as a marketing ploy by shoemakers Nike.
The idea is that the band will do a 45 minute track, available through iTunes, which is suitable for running, and the more people run, the more Nike shoes you buy.“We'd worked with Nike before, designing kicks and playing some of their marathons,” Kelvin Mercer, aka Posdnuos told Billboard. "We were excited when they approached us because we're the first actual band to do one of these tracks.”
“The set we did is an actual album, with eight or nine songs, not one long DJ set," says Mercer. "We recorded the songs and took them to Nike for feedback, and then brought in Flostradamous to mix it all together.”
Apparently LCD Soundsystem don’t count as a “band”.
He goes on to talk about quality control, saying Nike has a “team” of runners on staff who will give their opinion. How does one get that job?
De La Soul are in Australia now. Check them out at:
MAY
1 - The Espy, Melbourne
2 - Lou Lister Park, Townsville (Groovin’ The Moo Festival)
3 - Brisbane Big Top, Brisbane
5 - Metro Theatre, Sydney
8 - The Shores Complex, Adelaide
9 - Newcastle Showgrounds, Newcastle (Groovin’ The Moo Festival)
16 - Bendigo Showgrounds, Bendigo (Groovin’ The Moo Festival)
