South Korean pop star BoA is about to make a serious attempt at the US market.
21-year old BoA is preparing for the release of her first American album ‘Look Who’s Talking’ early in 2009.Prior to that, she will head to the USA next month for a series of high-profile promo gigs including a performance from MTV Studios in New York on December 3rd that will be broadcast live onto the big screen at Times Square.
Later in the week, she will head to California to play at the KIIS FM Jingle Ball concert.
BoA has finished recording her next album with producer Brian Kennedy, the man behind Rihanna and Fergie.
The young star is well versed in English and records in English, Japanese, Korean and Mandarin.
Her debut album ‘ID: Peace B’ was released in 2000 when she was just 13 years old.
In September this year, Boa’s label SM Entertainment opened an American subsidiary and will release the singer via the label in America.
A remix of her current single ‘Eat You Up’ features rapper Flo Rida.
A success for BoA in the US would be a huge win for music from the Asian region.
The previous major attempt for an Asian pop star to crack America was with Korea’s Rain last year.
Unfortunately, Rain failed to understand he wasn’t the star in America that he was in Asia and destroyed his impact with numerous last minute cancellations.
Rain was also being introduced to the US via the movie ‘Speed Racer’. Neither worked.
BoA stands a better chance as she has Americanised her sound by recording her first English album as her American debut.
BoA will be an act to watch in 2009.
