Diddy has bought some new clothes. In fact, he has purchased the entire clothing company.
Sean Combs and partner Liz Claiborne have purchased the Enyce fashion label.Enyce was founded in 1996.
They produce denim branded sportswear such as knits, wovens, outerwear and graphic tees for men and boys as well as their “Big and Tall’ women’s line.
Founder and CEO of Sean John, Sean "Diddy" Combs said, "Enyce is a brand that I have always admired, and they have been a very important player in the young men's sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup."
38-year old Diddy is the CEO and founder of Bad Boy Entertainment Group. His empire includes recording, music publishing, artist management, television and film production, recording facility, apparel and restaurants.
He has also been known to belt out the occasional album himself.
