The next innovation in radio won’t be on radios at all. It will be on your mobile. Stripe Radio is about to launch in Australia.
“It is not your traditional radio in how a receiver goes but it is programmed as a commercial radio station would be,” Stripe’s Matt Whittemore tells Undercover News. “The difference being that there are niche stations and genre specific stations, a whole stable of them. Stripe is the brand and underneath that we will launch with 40 stations. It is using the full spectrum that is available to digital radio but instead of having to buy a new receiver, it is available through your 3G mobile phone”.Head of Programming Jarrod Graetz concurs. “We still do have formats and we still do target on each of the specific stations but we have a heck of a lot more room and we can play so much more content and you can hear the difference on the stations,” he says.
With multiple stations, artists will have more chance for new music to be heard. “There is so much content now. Finally there is an outlet like us to play it,” he says.
Matt says Stripe will get artists to air that normally would not have fitted into the tight constraints of the commercial radio format or playlist. “In a word, (they will get) exposure,” he says. “They will get the radio play that alludes them on commercial radio”.
Stripe will launch next month.
Watch the interview with Jarrod Graetz and Matt Whittemore here:
