Rap mogul Sean ‘Diddy’ Combs is releasing a new men’s fragrance called ‘I Am King,’ which will hit store shelves by the end of the year.
The new scent is set to be released through U.S. department chain Macy’s in December before going out to other stores in February, WWD reports.“I Am King is a statement about all men,” Combs ecplains. “We are all descendents of royalty , and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings... It has nothing to do with being arrogant. I Am King is not a statement about myself , I Am King is about every man who is going to go and buy the fragrance.”
The Celebrity Truth
