High-price fashion label Louis Vuitton has settled a dispute with record company Sony BMG, over the unauthorized use of their brand in the music videos of some of their artists, including Britney Spears.
The music label agreed to pay LVMH almost 100,000 euros to stop using it’s logos in a decision handed down on Thursday (July 31).Spears is seen driving a pink Hummer in the clip of ‘Do Something’, with the LV printed dashboard making an appearance for approximately a second.
Additionally, Sony BMG artist Da Brat used the brand on a beach ball in a video while former American Idol winner Ruben Studdard featured the monogram on a jacket for his CD ‘The Return.’
Nathalie Moulle-Berteaux, intellectual property director of Louis Vuitton, said in a statement, “We are very pleased to have successfully resolved these matters in a manner that protects our brand and our customers. We believe the terms of this agreement will provide strong enough protection to our brand worldwide and we are gratified that Sony BMG has agreed to educate its record labels about our trademarks and copyrights in order to prevent the misuse of our intellectual property in the future.”
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