Nirvana's 'Breed' will be the first song from their catalogue to be used in advertising.
Earlier this year Courtney Love, who owned the vast majority of the rights to Nirvana's back catalogue, sold 25% of it to Primary Wave Music Publishing for a reported $50 million.Now the organisation, reportedly one of the most aggressive groups acquiring music publishing rights for licensing, have sold Nirvana's 'Breed' for an ad, a film and a videogame.
Finance site Portfolio reports that Primary Wave have sold use of the track for an Austrian telecom ad, the videogame 'Major League Baseball 2K7', and the movie 'Shoot 'Em Up'.
The site reports that Publishing companies can earn between $10,000 and $300,000 for a song's use in a film and between $5,000 and $40,000 for use on television.
