The supermarket giant has announced a partnership with the boy band, and are giving away more than 10,000 tickets to their Aussie concerts plus an exclusive new gig in Sydney.
Shoppers who buy participating products between 5 June to 30 July can enter their details on the Coles competition website for their chance to win a ticket.
There are 110 double-passes to existing shows in Adelaide, Brisbane, Melbourne, Perth and Sydney plus 2,500 four-person passes to the matinée show, which takes place October 6.
One Direction have already sold out all shows for their Australian tour in October.
If you are still bewildered by the news, confirm it with this short ad recorded by the boys.
