Rolling Stone has reported the latest findings of the new Nielsen Music 360 study and it seems that radio is still the number one tool for discovering new music.
According to the study of 3,000 online consumers, Forty-eight percent of listeners discover music via FM and AM stations. In second place 10% of discovery comes referals from family and friends and in third place 7% of folks get their new music fix from Youtube. Who woulda thnk it? And who were the 3000 consumers polled?
Nielsen didn't break down the demographics of the survey group, although given the results looks like they are skewed to an older demographic. Sixty-four percent of teenagers showed that Youtube was their prefered method of discovery compared to 56 percent for radio, 53 percent for iTunes and 50 percent for CDs. What? Are these teenagers without internet access? Something else the report indicates that will never change is that teenagers spend the most on music and music merch.
