Warner have finally cottoned on...if you can't beat em join em. They will launch their very own exclusive channel on You Tube.
Warner have come to the party a little late, following in the footsteps of Pitchfork, Fuse, Bonnaroo, Vice and many more.
Being Warner means that they have enough pull and grunt to pretty much show whatever they want on You Tube and if their roster of artists is anything you might be interested you will have the opportunity to watch live webcasts from the SXSW Music Conference and Festival March 13-15 by acts like T.I., B.o.B., Dr. John, Ed Sheeran, Theophilus London, Kimbra and Gary Clark, Jr.
The Warner Sound's production partners include Mighty Fresh a new media production company , which will be take care of day-to-day editorial and the production of original content. If anything in might be worth a look for the orginal, fresh content..
