The name of Notorious B.I.G., one of the greatest hip-hop artists of all-time, has been sold off to a marketing company to be turned into a range of products.
The estate of the late Christopher Wallace (aka Notorious B.I.G.) has done a deal with Brand Sense Partners to churn out a range of products bearing the rappers name and likeness.
Trustees for the Wallace estate include his mother Voletta and wife Faith Evans.
The new merch range is being managed by Teresa Brown of BSP, who also resides over the productisation of Albert Einstein and Steve McQueen.
“The family and I are excited to move forward with the exceptional team at bsp. Their understanding of Christopher’s cultural impact, as well as their vision for our brand mission made them the best partner possible for the task. We look forward to working hand in hand with them to build on Christopher’s unique legacy,” said Wayne Barrow, Wallace’s former manager and current advisor to Voletta Wallace.
