MC Hammer will have a marketing award to add to his platinum awards in February. He will be the recipient of the first Gravity Summit Social Media Marketer of the Year Award.
Hammer will accept the award in person at the conference at UCLA on February 22, 2011.
In social media, the former rapper has close to 2 million Twitter followers.
Hammer has attributed the upswing in his popularity in recent years to his clever use of social media. He says that "being located in Silicon Valley, wanting to see video on the internet and being connected and getting an early understanding of the applications and the solutions" has bred his education in social media.
The Gravity Summit recognizes superior use and understanding of social media by well-known brands, businesses and individuals.
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