After the recent successful launch of her first Hard Candy Fitness Center in Mexico City, Madonna and New Evolution Ventures have announced that the next city they will take on will be Moscow.
Expected to open in mid-March of next year, the new club will be in a 35,000 square foot space near Red Square. The group is opening the Moscow club in partnership with Irina Razumova, founder of the well know Russian chain Planet Fitness.
Madonna said on the new venture "It's especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my Sticky & Sweet Tour. Working in collaboration with the experts at NeV and Irina, I know that we will create the ideal workout environment in Moscow that represents my health and fitness philosophy as well as include innovative and inspiring programs."
Mark Mastrov, Chairman of New Evolution Ventures (NeV), added "Our goal is to create an environment around the world inspired by Madonna's vision and high standards. Hard Candy Fitness Centers will be a reflection of Madonna's point of view and will reveal her input on every detail including music, design and class curriculum. Madonna's touch will be everywhere."
Future clubs are being planned for Russia, Brazil, Argentina, Europe and Asia.
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