G-Unit have abandoned their long-term relationship with Interscope and have started a new partnership deal with EMI Label Services.
Under the new arrangement, EMI will distribute and market G-Unit Records for North America and promote releases under the G-Unit roster.The signing also marks a changing in the way labels are working with artists. "EMI Label Services' unique approach gives independent artists and labels creative freedom along with access to the expertise, marketing and promotional muscle of a major label," the release states.
The first of the G-Unit releases will be the third album for Lloyd Banks 'H.F.M. 2' on November 23rd. "It's refreshing to see the EMI staff excited about my project, they have the passion and energy I haven't seen in while," Banks said in a statement.
Banks debut solo album 'Hunger For More' sold more than 2 million copies in the USA including first week sales of 450,000.
A Tony Yayo album is planned for early 2011. "The EMI staff is creative and willing to think outside the box," said Yayo. "They are fans of my music and career. I'm looking forward to marketing and promoting my upcoming album with them."
"We are delighted to join forces with G-Unit and artists who are truly marquee names in hip-hop," said Mike Harris, executive Vice President/General Manager for EMI Label Services and Caroline Distribution. "G-Unit is a huge force. Lloyd Banks knows how to deliver a lyrical punch and his single has already generated huge anticipation for the album. Tony Yayo is a totally unique talent, and 'Pass the Patron' already has the hip hop world buzzing about his album coming out next year."
G-Unit Records is the home of Lloyd Banks and Tony Yayo. The other G-Unit member 50 Cent is not a part of this deal.
