25% of the world’s population lives in China. 77% of its online population uses Instant Messaging. 60% of online adults in the Asia Pacific logged into a Social Networking site in December 2008. Music Matters 2009 will face the trend full-on.
Music Matters is the Asia Pacific Music Forum, taking place in Hong Kong from June 2-4.The MySpace, Facebook and now Twitter impact is one of the most important marketing tools the music industry is currently embracing.
Music Matters is not just about what you listen too. It is about how you listen to it.
A major focus of Music Matters 2009 will be looking at how we consume, connect and interact.
Undercover will bring you updates on Music Matters as they happen.
