Never shy of a headline, Diddy announces new album, documentary and Burger King branding.
Diddy told MTV News that his latest album 'Press Play', due for release on October 16, may be his last. Diddy said, "To be honest, I would love for it to be the last one. My first couple of albums talked about drama, death, tragedy, controversy - ups and downs. This album is about love. I would love to end it on a note of love. I don't want to overstay my welcome. I feel like I'm at my best on this album."He has also been captured by documentary filmmaker Derek Cianfrance in 'Black And White: A Portrait of Sean Combs', candidly reflecting on the murder of his father, the loss of his virginity, the death of Biggie Smalls and "the dreams that he has made reality".
And Diddy has teamed up with Burger King for the YouTube series of 'Diddy TV', where he shills for the fast-food chain. In a statement, Diddy said, "I'm grateful for partners like Burger King Corporation that are helping me bring a fresh sound to my fans. They share my passion for being tastemakers and giving the people what they want."










