Kiss bass player Gene Simmons has relaunched his old label Simmons Records in Canada.
Simmons, an outspoken critic of the current record industry, has gone into business with Universal Music Canada and Canadian squillionaire Belinda Stronach to start the Toronto based label."The idea is to have the bands we sign develop a strong Canadian identity first in Canada, then move them onto the world stage," Simmons told the Toronto Star.
Simmons wants to add three acts a year to the label. The first is expected to be hip-hop act Down With Webster.
