Sean Diddy Combs is getting stuck into the vodka at the moment, but only for new revenue streams.
The hip-hop uber-enterpreneur has done a deal with Ciroc vodka to front their new ad campaign.The black and white advert features Diddy in a Frank Sinatra pose.
"Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra's work and home for this campaign," he said in a statement. "He defined sophisticated celebration as a lifestyle a generation ago. I couldn't imagine a spirit more appropriate for such occasions today than CIROC, a brand that has become synonymous with celebration."
The ads were shot at one of Sinatra’s former homes in California.
