Artists Lenny Kravitz, Avril Lavigne and Vanessa Carlton, The Red Jumpsuit Apparatus and ‘Heroes’ actress Hayden Penettire are all designing articles of clothing from their favourite brands.
The line will be called “Inspired” and will be for sale exclusively through Kohl’s department stores in the USA.Julie Gardner, Executive Vice President and Chief Marketing Officer for Kohl’s Department Stores said in a statement, “The ‘Inspired’ campaign is an idea that taps into the dynamic convergence between fashion, music and culture.
“To bring this to life, our brands are connected with some of today’s coolest musical artists , Lenny Kravitz and Levi’s, Avril Lavigne and Abbey Dawn, Hayden Panettiere and Candie’s, Plain White T’s and Urban Pipeline, The Red Jumpsuit Apparatus and Tony Hawk and Vanessa Carlton and SO , who have been encouraged to bring their own personal vibe to the mix. The result is unique fashion collections available at Kohl’s that will appeal to a diverse group of shoppers. Beginning in July, the multimedia campaign will be seen across marketing mediums that are relevant to both students and their moms.”
While having the Vice President of a chain of department stores refer to you as “some of today’s coolest musical artists” is drastically uncool, you can’t help but be intrigued by what these guys will come up with.
It will be available in all 957 Kohl’s stores across 47 states.
