Word is John Mellencamp has signed up to write the jingle for the next Chevrolet commercial.
Mellencamp is reported to be recording an "Americana" type of song to be used in the television commercial to be used this October during the World Series and NFL broadcasts.The track is expected to be used to launch the new Silverado range.
The agency making the TVC is Campbell-Eward, who also control the images of the United States Postal Service, the US Navy and Michelin Tires.
General Motors is spending $400 million to promote their new vehicles.
Last year, 705,980 Chevy Silverados were sold in the United States.
