Pablo Cruise's iconic sun and palm tree logo, used throughout the 70s is getting a new brand awareness campaign with thanks to actor Will Ferrell.
Ferrell is wearing a Pablo Cruise logo branded t-shirt in the trailer for his new movie 'Step Brothers'.Ferrell, a fan of the band from way back, pulled the old T from his wardrobe where it had been throw many years ago and long forgotten.
"We were amazed at how much Will was wearing it in the trailer," said Cory, who formed the band in 1973 in San Francisco with guitarist/vocalist David Jenkins, drummer Steve Price and bassist Bud Cockrell. "When I started getting calls from people in the industry, friends and fans, saying you need to jump on this, I'm thinking jump on what?..."it's just a shirt for God's sake, but then again, it is like an ad for Pablo Cruise."
The logo was used on the band's 1978 million selling debut 'A Place In The Sun', 1978's 2 million selling hit 'World's Away' and the 1981 album Reflector.
What's more, the band has decided to get back together. "The reaction has been awesome," says Jenkins. "We've been enjoying it so much, we have decided to continue. The old fans are turning out and now they're bringing their kids with them and the kids are responding as if they've discovered their favorite new band." Pablo has been playing fairs, casino's and some selected smaller theaters and clubs and the "band is better than ever!" says Lerios. And, more importantly, "we're having a great time."
"Pablo Cruise is still very vital," says Dave. "We enjoy getting out there and playing. And if people are curious about us again because of the T-shirt, it's a good thing and if their curiosity brings them out to see us live, they'll be glad they did and....we'll make 'em a hell-of-a-deal on a shirt!"
So, Dave and Cory decided to hunt down the exact jersey Will Farrell is wearing in the movie (it's vintage Pablo Ware) and have a bunch made and at the very least spread 'em around!
Pablo Cruise upcoming tour dates are:
Friday, June 27th Alameda County Fair Pleasanton, CA?
Saturday, June 28th Cache Creek Casino Brooks, CA ?
Sunday, June 29th Rancho Nicasio Nicasio, CA?
Saturday, Sept 6 Mill Park - Boys & Girls Club Carson City, NV?
Friday, Sept 12 Clover Island Inn Kennewick, WA?
Saturday, Sept 13 Silver Reef Casino Ferndale, WA
'Stepbrothers' is due later this year. The movie also stars John C. Reilly and Mary Steenburgen.
