The Cure have once again broken the 20th century mould that has frozen the radio and record industry. They will release a single a month, just like it should be.
The Cure will release four singles, complete with A side and B side, once a month on the 13th of every month, for the next four months leading up to the release of the next album.The first single will be 'The Only One', backed by 'NY Trip' on May 13th.
On June 13th, prepare for 'Freakshow' with 'All Kinds of Stuff'.
On September 13th, The Cure will release their yet-to-be-titled 13th album (hence the 13th day of each release).
Innovative? Actually not. This is how it used to be done before radio research and record company marketing plans fucked themselves (and the industry) up.
The Beatles released 2 albums a year. The Stones did 2 albums a year before they got really big in the 70s and cut it back to one. We were all horrified when Pink Floyd went 3 years between albums once. Creedence Clearwater Revival did their three albums in 10 months.
But by the early 80s, radio no longer cared and record companies thought they still mattered. The result to this day is people with marketing degrees are creating music for people with no ears so that advertisers are happy.
What I love about this is that the radio industry and the major record labels are no loner set-up to handle this kind of activity with a fan base. Radio doesn't have the set-up time it so ridiculously thinks it needs to "research new music" and the major labels don't have the set-up time to "market to the passive music buyer".
In one swoop, The Cure has said fuck you to both sides and will do it themselves the right way.
The industry has lost its soul. The old school of 20th century radio and record people deserve their slow death.
There is a new breed that still care about the music and The Cure are ready to take sides with the 21st century thinkers and piss on the old school.
Good one Robert Smith and co. This is making music that matters.
It is great to see a band that knows how to reach and keep the interest of the core fan base. Congratulations to The Cure.
