30 Seconds To Mars have made the first video ever shot 200 miles north of the Arctic Circle.
The band has shot the clip for the song 'A Beautiful Lie' from deep in Greenland."Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band," says 30 Seconds to Mars lead vocalist Jared Leto in a statement. "Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world."
The video is a document about the effects of global warming. Greenland is now losing between 52 and 63 cubic miles of ice mass each year; projections of future climate change indicate continued warming over Greenland if greenhouse gas emissions remain unchecked.
"Greenland now is beginning to contribute significantly to sea level rise," says Jay Zwally, a glaciologist with NASA. "There's been a significant change in a relatively short period of time."
The video was directed by Angakok Panipaq.
The bands previous video for 'From Yesterday' was the first American video shot in the People's Republic of China.
'A Beautiful Lie' is from the band's 2005 album.
