Sean 'P. Diddy' Combs will be managed by The Firm.
The Firm roster includes Kelly Clarkson, Korn and Ice Cube as well as Cameron Diaz, Martin Scorsese, Taylor Hicks, Rachel Weisz, Leonardo DiCaprio, Snoop Dogg and Jennifer Lopez, among others.Diddy is gearing up for the release of his new album 'Press Play' and is now distributing his label Bad Boy through the Warner Music Group's Atlantic Records.
"I am really looking forward to my partnership with The Firm, an artist friendly company known for putting its clients above all else, said Diddy in a statement. Jeff Kwatinetz, Peter Katsis, Constance Schwartz and the rest of the Firm have proven their abilities at guiding the careers of some of today's brightest and most talented artists. With The Firm on my team, I believe we will accomplish great success together."
It is an honor and privilege for The Firm to be in business with Sean 'Diddy' Combs, a true pioneer in the world of entertainment," said Jeff Kwatinetz, CEO of The Firm. "He is an inspirational leader, a trendsetter in fashion, music and pop culture and a truly great artist. Whether it be as a producer, a musician, a performer, an actor or an entrepreneur, Diddy's unprecedented accomplishments are legendary. And, we believe that his best years and accomplishments are to come in the day's ahead. We look forward to helping build the Diddy brand worldwide, and are thrilled to be a part of Team Diddy. We are also excited to work hand-in-hand with his theatrical manager Peter Safran, as Diddy continues his expansion into film and TV."
Sean 'P. Diddy' Combs, who also owns the Sean John fashion label, was recently named one of the Top 100 Most Influential People In The World.
