Black Eyed Peas member and entrepreneur will.i.am will join forces with Blue Holdings Inc to create a premium denim brand to be called "i.am.antik".
The brand will feature as part of the Antik Denim Collection.will.i.am studied fashion at the Fashion Institute of Denim in Los Angeles before forming Black Eyed Peas. He has designed clothing for the group.
"I produce and write my own music, and the same creativity, energy and imagination I put into making music is the same creativity, energy and imagination I put into designing clothes. I am excited to collaborate with Antik to create a fresh remix of denim," says will.i.am.
"I fuse genres of music and I will fuse eras and styles of fashion. I want to launch and market the clothes in a way that has never been done, combining music and fashion. I want to design the line and score it the way a composer scores a film and tour the collection like a band will tour an album. I want to make a fresh stylistic collection that everyone wants but limited and special to keep them looking for more," says will.i.am.
will.i.am is also the Head of Marketing for Musicane (www.musicane.com) and the founder and CEO of Dipdive.com.
He is also head of will.i.am music. He roster for the label includes Macy Gray, Sergio Mendes and Black Eyed Peas singer Fergie.
will.i.am is currently working on a second album with the legendary Sergio Mendes.
