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8895
DIGITAL MUSIC

TELSTRA RELEASES MOG TODAY

By Sally Bailey
Thu, 21 Jun 2012 10:57:00 +1000

Australians can now access 16 million music tracks, discover new music with ease, and never listen to an ad, with the launch today of MOG from Telstra.

ARIA Award winner, Clare Bowditch, sees music subscription as an important part of the future landscape for Australian music lovers. "The way we listen to music has changed enormously over the course of my
life. From single CD's on the CD Walkman - remember how frustrating it was trying to actually walk with them? - to online music subscription services like MOG. I am always on the hunt not only for new artists but also for hard-to-come-by rarities. MOG lets me do both of those things really easily, right from my smart phone." Clare adds,  "One feature of MOG that I am especially enjoying is MOG Radio. It allows me
to look up an old time artist like Lil Armstrong, whose music I've struggled to find elsewhere, and then, get suggestions about similar artists that other listeners have discovered, based on their own musical
tastes. So a Lil Armstrong fan may lead me to Lanie Lane, C.W. Stoneking or some other brilliant music-makers who you would not necessarily have heard if you were just listening to commercial radio.
It's a really simple, rather ingenious way to discover new music, and to give old songs a new life."

MOG features:

  • Customers can get the MOG app at www.mog.com on their computer, compatible smartphone or tablet and access 16 million tracks, encoded to stream at 320kbps. The service also is compatible with Sonos wireless HiFi systems
  • Customers can add songs to their mobile device and hear them even when offline
  • Customers can access MOG Radio, search for an artist and listen to their tracks or a full mix of similar music
  • Customers can discover new music with personalised recommendations based on their listening habits and their 'likes' on Facebook

What it's gonna cost;

Basic Service - For $6.99 per month customers can get MOG on their PC and access 16 million tracks and discover new music with MOG Radio, ad-free.

Premium Service – For $11.99 per month customers can get MOG on their PC, compatible
smartphone or tablet, access 16 million tracks and discover new music with MOG Radio, all without listening to ads.

To receive a 14 day free trial of MOG go to: www.mog.com

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