Rebecca Black, Mumford & Sons, Lupe Fiasco and more will hit the stage at MTV’s web-centric O Music Awards.
The O Music Awards is a new ceremony, celebrating and honouring “the art, creativity, personality, technology and migration of music into the digital space”.
Ergo, online sensations Chiddy Bang, Matt & Kim, and Foster The People will be performing at the ceremony and the notorious Rebecca Black will “appear”.
The show takes place at a “mystery location” in Las Vegas tonight, April 28.
Performances from other, not-necessarily-web-based success stories Mumford & Sons, Lupe Fiasco, and the Old Crow Medicine show, will be piped in from Vegas and elsewhere to show their wares.
Presenters include B.o.B., Ke$ha, Cee Lo Green, Wiz Khalifa, Robyn and Theophilus London.
Over three million votes for the awards have been cast online and through mobile devices, across categories like Innovative Music Video, Innovative Artist, Must Follow Artist On Twitter, Best iTunes LP and more.
Some awards have already been dished out - Daryl Hall snared Best Performance Series for his Live From Daryl's House show.
The awards will stream at http://www.omusicawards.com/ from 8pm PDT on April 28.
VIDEO: Check out our interview with Foster The People below.
