Lady Gaga has donated $1.5 million to relief efforts for the victims of the earthquake and tsunami in Japan from sales from her virtual Japan Prayer Bracelets.
Gaga raised the cash in liaison with gaming company Zygna. I’m inspired that my little monsters banded together to help those affected by the terrible tragedy,” she said. “What Zynga’s players have done for the cause is equally inspiring, and I’m thrilled to partner with them to raise money that will go to Save the Children and the American Red Cross.”
Zynga is the developer of Facebook gamer Farmville. The Japan Prayer Bracelet was made available via Zynga’s range of games including FarmVille, Café World, CityVille and Vampire Wars.
"We've seen our players show tremendous generosity when presented with opportunities to give back," said Mark Pincus, CEO and Founder of Zynga. "We're very happy that Lady Gaga has chosen to donate to our fundraising efforts and hope our players take pride in what they've accomplished."
Zynga raised an additional $2.5 million for Japan.
The money will go to Save The Children’s Japan Earthquake Tsunami Children in Emergency Fund.
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