Lady Gaga’s new fragrance is purportedly going to smell like gross bodily fluids.
The monster ringleader signed a deal in September last year to whip up a bunch of the smelly stuff with her name on it for a company called Coty.
Now Fashionista reports that a source very close to the chemical conjurers who are making the perfume says it will have hints of “blood and semen”.
Let the jokes begin – like Gawker’s “that’s exactly what a bad romance smells like” or suggestions that developers just gave her a sniff after a hard night.
Either way, it’s classic Gaga sensationalist marketing that we’re getting suckered into as well.
Word is her line of perfumes will debut in early 2012.
VIDEO: Check out our pre-fame interview with our generation's weirdest Lady Gaga below.
