Kevin Federline aka K-Fed is going to appear at the SuperBowl. Now, before you boycott the event, its not as bad as it seems. It won't be performing. He will be in an advertisement.
K-Fed will feature in the Life Comes At You Fast campaign.The ad agency behind the spot admit that they are using K-Fed to inject a little humor. Federline is good humored enough to poke fun at himself in the commercial. "We're using humor and a celebrity to get people's attention and cut through the clutter with a very serious message," said Steven Schreibman of Nationwide. "You need to be prepared for life to change, because change is inevitable."
The Kevin Federline ad will be shown during the third quarter of the Superbowl.
