The ever-savvy rap mogul partners with Facebook game Mafia Wars.
Digital Music News reports that Dr Dre has hooked up a promotional deal with Zynga, who run the Facebook game Mafia Wars.
The deal lets gamers interact with Dr Dre-related products through the ‘Hustlin With Dre’ section.
Apparently players can score virtual headphones, a virtual vintage car, and weapons. They can even win real world items like signed ‘Beats by Dre’ headphones and get exclusive videos and tracks.
Zynga says that they have 19 million active users, which is a massive audience for any artist to tap into.
It’s another shrewd move by the Doctor, who has been teasing listeners with promises of his Detox album for a decade. It’s apparently got a release date for next year.
Check out our interview with Canadian rapper K-Os below
