After Wilco (The Album), Wilco (The Beer) and Wilco (The Sandwich Shop), we have Wilco (The Coffee).
The alt-country legends have taken another step into total franchising, with an offer for fans of the band, and of caffeine, the pre-order Wilco coffee.
They’ve teamed up with a Chicago coffee chain to present the Wilco Selection, which is Organic Ethiopia Sidama Homecho Waeno, according to Pitchfork.
For fans of the band who hate caffeine, the Intelligentsia coffee company also has a decaf version, but Wilco insist that none of the band actually selected it.
This is an addition to the Wilco Tango Foxtrot beer from Lagunitas Brewing Company... although that’s not an official endorsement by, or of, the band.
What most definitely is an endorsement of the band is the Sky Blue Sky Sandwich Company in Toronto, which has a Wilco-themed menu/
At this rate, you’ll be able to brand your life entirely through the most acclaimed alt-country band of our time sooner than you think.
