Kylie Minogue has increased sales for Ponds Beauty Cream four-fold in 36 hours by simply saying that she uses the product.
The brand is calling their increased sales ‘The Kylie effect’ after she stated "Yes, I've used botox, but not any more. I'm embracing my age and now my only secret is Pond's Cream. I use it every day. It's all I really use to look after my skin.""We are thrilled with Kylie's kind comments about Pond's. The Brand is over 100 years old and is trusted and timeless. It is interesting to see Kylie's mother introduced her to the range. That type of endorsement is one of the secrets to the brand's success" says Peter Reynolds, Pond's Marketing Manager.
Ponds Beauty Cream retails for around $5. One jab of Botox will cost you around $18.
