Undercover, the Leading Edge Group and GoConnect today announced an initiative encourage legal music sales through the Leading Edge independent retail stores.
MELBOURNE, AUSTRALIA: GoConnect (ASX:GCN), a global online and mobile media company and Leading Edge Group Limited, Australia’s largest independent music retail buying group, have entered into a partnership with the signing of a Content and Technology agreement which will benefit the Leading Edge music retailers and the Australian music industry.Under the agreement GoConnect will supply its proprietary GoTrek IPTV (Internet Protocol TV) technology and Undercover.com.au’s (Undercover) original editorial and video content to the Leading Edge Group to create the point of difference programming for the Leading Edge Group’s new online music retail presence.
GoTrek IPTV will feature Undercover’s daily music content including music news and interviews and enable the online audience to immediately purchase music products related to the content from Leading Edge retailers’ Australia-wide online retail site.
Undercover will additionally point the e-Commence fulfilment from its original editorial content at the Undercover website to the Leading Edge Group’s website creating an immediate ability for Undercover visitors to purchase physical and digital music products from the artist content they are connecting with.
By working together, GoConnect, Undercover and Leading Edge and the Australian Music Industry, will all benefit from the music consumers having a new, entertaining and informative platform to discover music products and to easily make legal, safe and instant purchasing decisions about those products. The GoTrek IPTV platform will therefore become an important part of the marketing infrastructure for the Australian music industry.
“The music industry has suffered from illegal downloads. By working alongside the Leading Edge Group we are educating the consumer to make legal choices for purchasing music,” Undercover CEO and founder Paul Cashmere said.
“The GoTrek IPTV technology will allow consumers to discover new music before it is released, ‘watch it first on GoTrek’, sample those products online and be able to immediately purchase the music from Leading Edge. This is all about new ways to serve the Australian music industry and the Leading Edge retailers,” says GoConnect chairman Richard Li.
“By adopting the GoConnect IPTV technology, Leading Edge stores across Australia will be able to connect with consumers anywhere in Australia to combine the knowledge of their independent retailers with the unique and entertaining music content produced by Undercover to drive sales for the Australian Recording Industry,” Leading Edge Group CEO Gavin Ward said.
